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SEO is an abbreviation for Search Engine Optimization - optimization for search engines. SEO is a process in which the website is brought into a form that makes it recognizable in terms of Google, Bing and other search engines.
If the purpose of your site is to attract new customers, the optimization is required. Properly optimized website can generate significantly more traffic compared to one developed without considering the importance of search engines as a source of new customers.
Types of SEO services
Depending on the field of action, SEO optimization can be divided into two broad categories:
- on-page optimization
- off-page optimization
On-page optimization is related to the proper structuring of the website and its content. It is a process that starts from the conceptual phase of the project and continues after its completion. Valid and semantic structure is set during the initial technical realization of the website. Each site developed by the team of MichaelBM includes an initial on-page optimization.
Off-page optimization is not applied directly to the website. It includes techniques that improve the visibility of a site in search engine results according to specified criteria. These techniques include establishment of links (link-building), directory submission, social networking and more.
Depending on the aggressiveness of the applied approaches, SEO optimization is divided into two basic types:
- White Hat SEO
- Black Hat SEO
The difference between the two types is essential - the first uses a set of commonly accepted allowed techniques, while the second type is associated with an aggressive approach that is based on unacceptable actions subject to penalties by search engines. In this context MichaelBM offers only White Hat SEO.
SEO for existing site
If you have a site that does not appear at the forefront of major search engines, you can contact us to apply the necessary SEO optimization. In this situation, we conduct an analysis of current status, then proceed to implement the necessary measures.